Never Train Alone
The Never Train Alone concept fundamentally changed the way Fitness Space operates, providing a point of difference to other gyms. Now every new member is partnered with their own Fitness Coach as standard, and the Fitness Space experience extends beyond the gym. Via an app, members can now get a direct connection to their trainer, and have sessions and feedback without ever setting foot inside the gym’s four walls.
Created at Evolve Agency
Each of the individual franchised gyms were given their own logos. The intention was to ensure they still felt part of the Fitness Space family with a consistent styling across each one. Alongside this, a series of icons were developed to show each of the services and offerings available at the gyms and are found on a range of materials from interiors to staff uniforms.
